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Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).
Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. π First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...
*Tired sigh* These last few days have been ... a lot! π In our family, life is 'life-ing' in a way that feels very real and very unpredictable right now. And as a solo business owner? You know what I mean when I say that the unpredictability is tricky to handle. So here's what I'm doing (and not doing) to get through ... β I'm showing up for my clients: 1:1 calls, group sessions - these are top of the 'keep doing' list. ππ» Everything else is getting a ruthless renegotiation. Meetings...
Hi Reader, Most service providers I know have multiple offers. And that's fine. The problem isn't having them. It's promoting all of them at once. When everything's on the table, your audience can't tell what you're actually most brilliant at. Your message spreads thin. Your energy spreads thinner. And instead of one offer building momentum, you've got five things moving slowly ... or not at all. If consistent, predictable income is what you're after right now, the most effective thing I know...