|
Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).
Hi Reader, Isn’t it just SO frustrating when people scroll straight past your content? You spend flipping ages putting it together, and you still feel invisible. You’re left wondering if that was a complete waste of time. And of course ... if nobody sees it, nobody’s buying it. I know (trust me I really do!) how much time you’ve already spent on umpteen ideal client exercises (yep, I hate those things too), working out your message and your content pillars, yada, yada, yada. But something...
Hi Reader, Quick question: if someone’s new to your world and curious about you, where do they go? I don't mean your about page, or a call with you. I mean somewhere they can binge a few things on their own and decide you’re their person without you in the room. The idea: a bingeable box set of YOU Think Netflix, but it’s your content. Someone finds one post or episode, enjoys it, and ends up working through the whole series before you’ve said a word to them. I'm not just making this up ......
Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. 😆 First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...