Say it so your dream client thinks “that’s me!”


Hi Reader,

Isn’t it just SO frustrating when people scroll straight past your content? You spend flipping ages putting it together, and you still feel invisible. You’re left wondering if that was a complete waste of time. And of course ... if nobody sees it, nobody’s buying it.

I know (trust me I really do!) how much time you’ve already spent on umpteen ideal client exercises (yep, I hate those things too), working out your message and your content pillars, yada, yada, yada. But something just isn’t sticking.

This is what I’ve been working on closely with clients lately, so let me tell you what I tell them:
​
You talk about your offer: what you do, how it works, why it’s great. Which makes sense to you, because you’re in diagnosis and solution mode: you know exactly what the problem is and how to fix it.

But your dream client is starting somewhere totally different, in the reality of their own day, thinking about their own life and not about you (yet). They haven’t got as far as a diagnosis, never mind a solution, so they’re not ready to connect with what you’re saying.

The good news is that this is easy to fix and you don’t need months to do it ... I’d love you to join Pre-Flight Week and spend a few days with me getting hands-on in your business WITH you, to nail the elusive message that makes your dream client think “she’s talking to ME!”

You’ll get loads of coaching specifically about you and your business (nothing generic I promise) and in no time at all you'll be done with second-guessing why yet another carousel got tumbleweed.

​Check out the details here.

(Plus if you later decide to continue with any of my other offers within the next 6 months your £47 gets credited).

Have questions about how it all works? Let me know.

Lucy 🧡

GlDr, Stockport, Cheshire SK
​Unsubscribe · Preferences​

Lucy Davies Coaching

Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).

Read more from Lucy Davies Coaching

Hi Reader, Quick question: if someone’s new to your world and curious about you, where do they go? I don't mean your about page, or a call with you. I mean somewhere they can binge a few things on their own and decide you’re their person without you in the room. The idea: a bingeable box set of YOU Think Netflix, but it’s your content. Someone finds one post or episode, enjoys it, and ends up working through the whole series before you’ve said a word to them. I'm not just making this up ......

A red haired woman in glasses looking at the camera

We're nearly a third of the way through 2026. 😲 Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. ✨ My email list has grown by over 50% since January. And the...

A black and white photo of Lucy Davies looking at the camera

Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. 😆 First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...