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Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).
Hi Reader, Quick question: if someone’s new to your world and curious about you, where do they go? I don't mean your about page, or a call with you. I mean somewhere they can binge a few things on their own and decide you’re their person without you in the room. The idea: a bingeable box set of YOU Think Netflix, but it’s your content. Someone finds one post or episode, enjoys it, and ends up working through the whole series before you’ve said a word to them. I'm not just making this up ......
We're nearly a third of the way through 2026. 😲 Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. ✨ My email list has grown by over 50% since January. And the...
Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. 😆 First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...