Multiple offers isn't the problem



Hi Reader,

Most service providers I know have multiple offers.

And that's fine. The problem isn't having them. It's promoting all of them at once.

When everything's on the table, your audience can't tell what you're actually most brilliant at. Your message spreads thin. Your energy spreads thinner. And instead of one offer building momentum, you've got five things moving slowly ... or not at all.

If consistent, predictable income is what you're after right now, the most effective thing I know is to pick one offer and go deep.

Not delete the rest. Just choose one to back properly - with clear messaging, the right pricing, and your full attention.

Worried that choosing will be hard? Well when you look at what's already selling, what you deliver most confidently, and what people already associate you with, it's almost always obvious.

Hit reply if you want a second pair of eyes on your offer suite. I'm happy to take a look.

Chat soon!


PS

AI, Actually™ is still open ... and the code EGGCITED still works at checkout for £100 off. If you want your AI working in your voice rather than producing stuff you have to rewrite, find out more here.

Glas Drive, Poynton, Cheshire SK12
Unsubscribe · Preferences

Lucy Davies Coaching

Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).

Read more from Lucy Davies Coaching
A red haired woman in glasses looking at the camera

We're nearly a third of the way through 2026. 😲 Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. ✨ My email list has grown by over 50% since January. And the...

A black and white photo of Lucy Davies looking at the camera

Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. 😆 First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...

Lucy Davies - a woman with red hair, scrolling on her phone

*Tired sigh* These last few days have been ... a lot! 🙄 In our family, life is 'life-ing' in a way that feels very real and very unpredictable right now. And as a solo business owner? You know what I mean when I say that the unpredictability is tricky to handle. So here's what I'm doing (and not doing) to get through ... ✅ I'm showing up for my clients: 1:1 calls, group sessions - these are top of the 'keep doing' list. 👉🏻 Everything else is getting a ruthless renegotiation. Meetings...