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Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).
We're nearly a third of the way through 2026. π² Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. β¨ My email list has grown by over 50% since January. And the...
Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. π First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...
Hi Reader, Most service providers I know have multiple offers. And that's fine. The problem isn't having them. It's promoting all of them at once. When everything's on the table, your audience can't tell what you're actually most brilliant at. Your message spreads thin. Your energy spreads thinner. And instead of one offer building momentum, you've got five things moving slowly ... or not at all. If consistent, predictable income is what you're after right now, the most effective thing I know...