Every morning I make tea.
And every morning, 20 minutes later, it’s cold.
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Lukewarm disappointment, sitting next to my keyboard. 😅

Another 'odd' thing ... I work with the garden door open. In March. Under a blanket. Always.

My family have stopped commenting. Which either means they've accepted it or they're just tired of having the same conversation. Probably both.

I tried for a long time to work like a ‘normal’ person:​
Proper desk. Proper setup. Sensible temperature.
It worked … technically.
But I wasn’t energised. Or creative. Just … getting through.

The moment I stopped trying to work in the way I thought I was supposed to and started working in the way that actually suits me? Different.

I can't fully explain it. Cold air, something outside to look at, a blanket so I'm not actually freezing - it works for me. I've stopped needing to understand why.

I'm actually planning to build a proper indoor/outdoor sheltered workspace in the garden. Because if this is how I work best, I might as well lean all the way in.
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What would you do differently if you gave yourself permission?

Somewhere along the way, most of us absorbed a set of rules about how work is *supposed* to look. The hours you're supposed to keep. The way you're supposed to show up. The energy you're supposed to have. The setup that signals you're taking it seriously.

And a lot of those rules were written for a very different kind of person, living a very different kind of life.

They don't know about the school run that bookends your day. The ageing parent you check in on. The way your energy peaks at 9am and quietly gives up around 3pm. The hobby that keeps you sane that somehow always gets sacrificed first when things get busy. The curveball that arrived last Tuesday that nobody planned for.

They don't know about any of that. And yet we keep trying to fit ourselves around rules that were never built for us.

You are abso-flipping-lutely allowed to design your business around your life. Not despite it. Around it. And honestly? You should. Because a business built around your real conditions holds up. One built around conditions you wish you had, doesn't.

Let me tell you about the LIFE circle ...

This is the first thing I work on with every client - before strategy, before marketing, before anything else. And it's bigger than just how much time you have.

It's your non-negotiables. The plates you're already spinning. The life you need to lead - kids, ageing parents, the curveballs you didn't plan for.

And the life you actually want - the hobbies, self-care, the ability to just choose what to do on a Tuesday afternoon sometimes (and maybe that's to recline on your sofa netflixing Bridgerton*).

So tell me, what are your conditions? The real ones.

Hit reply and give me just one example of something you either NEED or simply WANT your business to work around. (Lukewarm tea is a completely valid answer 😅)
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​Oh and by the way - the Life circle is part of my Intentional Methodology, which also includes the Sales circle and the Projects circle. Tap those links to find out more.

Chat soon!

PS
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If you want to build something properly around your real life rather than squeezing your life around your business, reply to this email. That's exactly what The Dream Business Society is for.

*I have never seen a single episode of Bridgerton ... should I give it a whirl??