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Most business advice sounds great in theory ... until real life gets involved. I share clear, practical insights about building a business that actually works. (Fancy a preview before you subscribe? Check out the posts below).
Hi Reader, Isn’t it just SO frustrating when people scroll straight past your content? You spend flipping ages putting it together, and you still feel invisible. You’re left wondering if that was a complete waste of time. And of course ... if nobody sees it, nobody’s buying it. I know (trust me I really do!) how much time you’ve already spent on umpteen ideal client exercises (yep, I hate those things too), working out your message and your content pillars, yada, yada, yada. But something...
Hi Reader, Quick question: if someone’s new to your world and curious about you, where do they go? I don't mean your about page, or a call with you. I mean somewhere they can binge a few things on their own and decide you’re their person without you in the room. The idea: a bingeable box set of YOU Think Netflix, but it’s your content. Someone finds one post or episode, enjoys it, and ends up working through the whole series before you’ve said a word to them. I'm not just making this up ......
We're nearly a third of the way through 2026. 😲 Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. ✨ My email list has grown by over 50% since January. And the...