There’s a noticeboard on my wall that shows me exactly who is most likely to buy from me and when ...

It's sooooo simple ... literally just post-its. Each one for a real person - someone I’ve spoken to, someone who’s interested, someone who’s one conversation away from becoming a client.

Visible. Simple. Right there - and my one job each day is to actually use it.

Last Thursday, I was meant to follow up with those people ... and I jetwashed the drive instead. 🤦‍♀️

To be fair - part of it definitely needed doing. The bit near the front door was a liability and our postman was one wet leaf away from a lawsuit.

But most of it? That was the projects circle pulling me in.

Cleaning the drive was tangible, satisfying. I could SEE the results immediately. Clean drive: done. Tick.

The post-its don’t give you that hit. Following up feels invisible. Nothing looks different afterwards ... and yet it’s the thing that actually moves the needle.

The projects circle

This is the third and final circle in my Intentional Methodology - and the sneakiest one. (If you missed the first two, they are the life circle and sales circle)

Because hiding in your projects doesn’t look like hiding: it looks like working.

Which is exactly why it’s so easy to justify.

Sometimes it even IS necessary - but if you’re spending more time building, organising, and perfecting than you are selling?

Think: tweaking your website. Rewriting your offer. Colour-coding your Notion board.

👉🏻 That’s the trap.

Projects like those are there to support your sales. They can't replace sales.

The noticeboard exists so I look at it every morning and do the one thing that matters - check in with the people who need to hear from me and move things forward.

Chat soon!

PS
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I made a reel about exactly this - the simplest possible way to set up a visual way to track who is most likely to buy from you. Watch it here.