Hi Reader, Isn’t it just SO frustrating when people scroll straight past your content? You spend flipping ages putting it together, and you still feel invisible. You’re left wondering if that was a complete waste of time. And of course ... if nobody sees it, nobody’s buying it. I know (trust me I really do!) how much time you’ve already spent on umpteen ideal client exercises (yep, I hate those things too), working out your message and your content pillars, yada, yada, yada. But something...
about 3 hours ago • 1 min read
We're nearly a third of the way through 2026. 😲 Which feels simultaneously impossible and completely believable. I don't usually do the "here's what I've achieved" email because it can tip into braggy look-at-me territory pretty fast. But I've been reflecting on the year so far and there are a few things worth sharing if only because writing it down makes it feel real. So. Four months in. Here's (some of) what's actually happened. ✨ My email list has grown by over 50% since January. And the...
6 months ago • 1 min read
Last week I was on a training workshop with a brilliant content creator called Ruthie (if you don't follow her, you should) and she was helping us uplevel our sales pages. Ruthie has a brain like mine. She moves fast. And when she said "ok, draft something" ... she meant we had approximately 90 seconds. 😆 First exercise? My brain was still pretty focused on racing back into the house after an unexpected school run (anxious daughter that morning means I took her to school and stayed to chat...
6 months ago • 1 min read
*Tired sigh* These last few days have been ... a lot! 🙄 In our family, life is 'life-ing' in a way that feels very real and very unpredictable right now. And as a solo business owner? You know what I mean when I say that the unpredictability is tricky to handle. So here's what I'm doing (and not doing) to get through ... ✅ I'm showing up for my clients: 1:1 calls, group sessions - these are top of the 'keep doing' list. 👉🏻 Everything else is getting a ruthless renegotiation. Meetings...
6 months ago • 1 min read
Hi Reader, Most service providers I know have multiple offers. And that's fine. The problem isn't having them. It's promoting all of them at once. When everything's on the table, your audience can't tell what you're actually most brilliant at. Your message spreads thin. Your energy spreads thinner. And instead of one offer building momentum, you've got five things moving slowly ... or not at all. If consistent, predictable income is what you're after right now, the most effective thing I know...
7 months ago • 1 min read
Even business coaches sometimes feel a bit bleugh about their business. Today is my first day back after two weeks off for Easter ... and I'm negotiating overwhelm. (This email is longer than usual - why not grab a brew while you read. And don't miss the PS at the end!) There's a lot on the to-do list. Some exciting sales conversations to follow up. Plenty of projects. And if I'm honest, I was slightly unsure where to start. So I had a chat with Claude, my favourite AI pal who, because he's...
7 months ago • 3 min read
Want to come to the workshop I'm hosting at Womanifest this summer? If you want more of the right connections - the kind that actually turn into clients - this is for you. It's in Cheshire on 4+5 July - a weekend of fun, entertainment, education, wellbeing, and empowerment. About my workshop 'From festival friends to paying clients' Mine is an interactive session on how to turn great conversations into actual paid work (without it feeling awkward or salesy). And while I could have just sent...
7 months ago • 1 min read
Hi Reader, You know the saying about the cobbler whose children have no shoes? I had my own version of that recently. I've been doing some re-jigging behind the scenes - nothing dramatic, just getting things straightened out - and in the middle of all of it, the final episode of my free audio training quietly got left unrecorded. For weeks. The training that teaches how to have conversations that get clients. Left. Unfinished. I can't decide if that's funny or embarrassing. Probably both. 🙈...
7 months ago • 1 min read
Hi Reader, There’s a noticeboard on my wall that shows me exactly who is most likely to buy from me and when ... It's sooooo simple ... literally just post-its. Each one for a real person - someone I’ve spoken to, someone who’s interested, someone who’s one conversation away from becoming a client. Visible. Simple. Right there - and my one job each day is to actually use it. Last Thursday, I was meant to follow up with those people ... and I jetwashed the drive instead. 🤦♀️ To be fair - part...
7 months ago • 1 min read
